A woman in a blue polo necked jumper holds a tablet computer whilst she presents in front of a room.

Marketing
should be a
growth engine

Not a shot in the dark

At Overline Consulting, we bring real-world expertise from brand, agency, tech, retail and publishing to help CMOs and senior marketers from global brands turn strategy into impact.

We take your brand over the line driving unstoppable growth.

Playbooks

Rebuilding the Marketing Machine

Podcasts

Special Cannes Lions Edition 2025 Part 1 – Global Brands

Podcasts

Special Cannes Lions Edition 2025 Part 2 – Leading Retailers

Podcasts

Why Marketing Doesn’t Require Endless Data, Just the Right Signals. Episode featuring Paul Wright from UBER

Change is the line between uncertainty and opportunity

We help CMOs cross it. No fluff, no theory, just bold strategy, real execution, and unstoppable growth. Whether it’s shaping bold marketing strategy, unlocking new channels to drive brand and revenue growth, leveraging AI, or building powerhouse teams, we are the marketing consultancy that helps you move faster, lead with confidence, and deliver real results.

Ready to make change happen? Let’s talk.

Key capabilities

Expertise that delivers. Incremental Growth that lasts

We don’t just advise, we build, enable, and accelerate. With decades of hands-on experience, independent thinking, and deep marketing expertise, we craft detailed, actionable roadmaps and co-pilot with you to unlock real, measurable growth.

Let’s get to work.

Marketing Strategy
and Modernization

Marketing that moves. built for today, enables you to morph and scale as your business grows, preparing you for the future.

Brand-first. Data-driven. Future-ready. Fit for global and local scale. From positioning to modern marketing operating models, we help you connect, convert, and grow. We’ll help you bring this to life in the real world.

Let’s get it over the line.

Retail Commerce and Marketing

Retail Marketing is changing at an unprecedented scale.

The convergence of Shopper and Trade Marketing with Retail Digital Media, using integrated data and inventory from across the ecosystem, is making omnichannel marketing for brand buyers across retail activation points a reality. We create a multi-year plan using bottom-up forecasts, giving you confidence when presenting to your board.

You need a partner who understands your challenges.

Marketing Technology, Data & AI

Build what is strategic, buy what works, and move at the right speed.

With the right platforms, data approach, insights and AI usage, we turn strategy into action, fast.

Need help choosing the right partners, integrating them or driving adoption for your tech/data stack?

Let’s get moving.

Business Processes Automation (BPA)

Automate for growth.

We design and implement customized automation processes, gather precise system requirements, and bring seamless integration to drive efficiency and accelerate your business growth. Leveraging the power of AI, we make short work of repetitive tasks to create space for your marketing team to focus on the strategic.

Free your team. Accelerate your growth.

Testimonials

What our clients say about us

Overline Consulting has been instrumental as our strategic partner navigating the process of media modernization. Their knowledge of best practices and how to integrate within our organization has helped us shape a clear path forward. The team have provided guidance across a range of workstreams from search and social media buying, technology, measurement and business operations. Their commitment to healthy discussion, investigation and collaboration has helped us prepare, and build with confidence. Kristen Nolte SVP Media Activation, Dell Technologies
Our clients
Dell
Morissons
Mars
Ulta Beauty
7 Eleven
Nectar 360
Our latest thinking

Explore our insights

Podcasts

How Land O’Lakes is Challenging Rural Stereotypes in Marketing

Mickey Nelson explains why the industry often flattens rural communities into simple tropes and how Land O’Lakes uses the Modern Rural Collective to build a more authentic narrative. The conversation reveals the gap between perception and reality, the role of AI in reinforcing biases, and how brands can find a sharper competitive edge by embracing true cultural nuance.

Podcasts

Putting Products at the Centre of Brand Building at Flora Food Group

In this episode, Tiffany Wilburn is joined by Joanie Kwok from Flora Food Group to explore the intersection of data, creativity, and product innovation. Joanie shares her perspective on why the marketing industry needs a reset on how it views the relationship between brand strategy and product development. She argues that true brand building starts with the product itself and requires a deep understanding of human tension that numbers cannot always capture. Joanie discusses her practical approach to consumer research, including the value of the kitchen test to find the small delights and frictions that data reports often miss. They look at how AI can assist in concept testing while acknowledging the difficulty of predicting future cultural shifts. Joanie also explains how challenger brands use organic cultural moments to compete with the massive media budgets of larger companies. It is an insightful look at how marketers can cultivate curiosity and commercial awareness to build brands with staying power.

Podcasts

Building Global Brands through Campaigns and Loyalty

Nick King speaks with Natalie Wills, Senior Vice President of Brand Marketing and Creative at Expedia Group, about why creativity should sit at the centre of business growth. Natalie explains how Expedia Group is bringing brand and performance together, building distinct platforms for Expedia, Hotels.com, and Vrbo, and using AI to scale creative without losing originality. The conversation explores how product and marketing can operate as one, and what it takes to build brands that drive both consideration and conversion.

Podcasts

The Renaissance of Marketing in the Age of AI with Raja Rajamannar, Mastercard

Fiona Davis interviews Raja Rajamannar, Senior Fellow and former CMO at Mastercard, on why marketing has lost its influence in the boardroom and how it can reclaim its position as a driver of business growth. Raja shares hard truths about credibility gaps, the rise of performance marketing, and the need for marketers to become business leaders. He introduces the concept of “Quantum Marketing” and outlines how AI, creativity, and cross-functional fluency will redefine the future of the discipline.

Podcasts

Marketing Isn’t a Department, It’s a Business Strategy: Pardeep Duggal Explains Why

Marketing isn’t separate from business transformation. It is a business transformation. In this episode, host Nick King speaks with Pardeep Duggal, Global Marketing Director at Bupa Global

Podcasts

Why Honest Brands Win Hearts (and Markets) with Andrew Smith, Senior Director of Brand at Vinted

Radical honesty beats polished purpose every time. In this episode, host Fiona Davis sits down with Andrew Smith, Senior Director of Brand at Vinted

Contact Us

Bold moves start here.

Whether you’re ready to accelerate growth or in discovery mode to explore what’s possible, we’d love to talk.

Give us a few details and we’ll be in touch soon!

 

Europe
Aviation House, 125 Kingsway
London WC2B 6NH
North America
228 Park Ave South​ STE 81524
New York NY, 10003-1502​
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