A woman in a blue polo necked jumper holds a tablet computer whilst she presents in front of a room.

Marketing
should be a
growth engine

Not a shot in the dark

At Overline, we bring real-world expertise from brand, agency, tech, retail and publishing to help CMOs and senior marketers from global brands turn strategy into impact.

We take your brand over the line driving unstoppable growth.

Podcasts

How Coca-Cola’s Growth Strategy Ensures Local Relevance

Playbooks

A CMO Checklist for AI

Podcasts

Ocado: Balancing Product Innovation, Test and Learn, and Agile Strategies in Retail Media

Podcasts

7-Eleven: Lessons for CPG Marketers for Unlocking Customer Insights

Change is the line between uncertainty and opportunity

We help CMOs cross it. No fluff, no theory, just bold strategy, real execution, and unstoppable growth. Whether it’s shaping bold marketing strategy, unlocking new channels to drive brand and revenue growth, leveraging AI, or building powerhouse teams, we are the marketing consultancy that helps you move faster, lead with confidence, and deliver real results.

Ready to make change happen? Let’s talk.

Key capabilities

Expertise that delivers. Incremental Growth that lasts

We don’t just advise, we build, enable, and accelerate. With decades of hands-on experience, independent thinking, and deep marketing expertise, we craft detailed, actionable roadmaps and co-pilot with you to unlock real, measurable growth.

Let’s get to work.

Marketing Strategy
& Modernization

Marketing that moves. built for today, enables you to morph and scale as your business grows, preparing you for the future.

Brand-first. Data-driven. Future-ready. Fit for global and local scale. From positioning to modern marketing operating models, we help you connect, convert, and grow. We’ll help you bring this to life in the real world.

Let’s get it over the line.

Retail Commerce & Marketing

Retail Marketing is changing at an unprecedented scale.

The convergence of Shopper and Trade Marketing with Retail Digital Media, using integrated data and inventory from across the ecosystem, is making omnichannel marketing for brand buyers across retail activation points a reality. We create a multi-year plan using bottom-up forecasts, giving you confidence when presenting to your board.

You need a partner who understands your challenges.

Marketing Technology, Data & AI

Build what is strategic, buy what works, and move at the right speed.

With the right platforms, data approach, insights and AI usage, we turn strategy into action, fast.

Need help choosing the right partners, integrating them or driving adoption for your tech/data stack?

Let’s get moving.

Business Processes Automation (BPA)

Automate for growth.

We design and implement customized automation processes, gather precise system requirements, and bring seamless integration to drive efficiency and accelerate your business growth. Leveraging the power of AI, we make short work of repetitive tasks to create space for your marketing team to focus on the strategic.

Free your team. Accelerate your growth.

Testimonials

What our clients say about us

Overline (formerly CvE) has been instrumental as our strategic partner navigating the process of media modernization. Their knowledge of best practices and how to integrate within our organization has helped us shape a clear path forward. The team have provided guidance across a range of workstreams from search and social media buying, technology, measurement and business operations. Their commitment to healthy discussion, investigation and collaboration has helped us prepare, and build with confidence. Kristen Nolte SVP Media Activation, Dell Technologies.
Our clients
Dell
Morissons
Mars
Ulta Beauty
7 Eleven
Nectar 360
Our latest thinking

Explore our insights

Events

Pétanque & Plonk

Events

CMO Dinner at La Perle

Press

Consumer Pricing Isn’t the Only Casualty of Tariffs

Blog

​​​Beyond the Surface: Mastering Data Hygiene for Strategic Advantage​

Blog

Getting Change Over the Line: Why CVE is Now Overline

Podcasts

7-Eleven: Lessons for CPG Marketers for Unlocking Customer Insights

With Mario Mijares, VP of Marketing, Loyalty, and Monetization at 7-Eleven

Contact Us

Bold moves start here.

Whether you’re ready to accelerate growth or in discovery mode to explore what’s possible, we’d love to talk.

Give us a few details and we’ll be in touch soon!

 

Europe
Aviation House, 125 Kingsway
London WC2B 6NH
Asia
1 North Bridge Road, 18-01 High Street Centre
Singapore, 179094
North America
228 Park Ave South​ STE 81524
New York NY, 10003-1502​