How to Build Enduring Brand Value in an Age of Efficiency and AI
Anna Bell, Senior Vice President of Marketing and CMO at Central Garden & Pet challenges marketers to stop prioritising marketing efficiency and short-term performance metrics over brand building and long-term growth. She explains why consumer relevance, human creativity, and cultural insight are critical to building lasting brand equity, while AI can take on routine operational work. She also explains why portfolio testing, holistic measurement, and continuous learning drive sustainable growth.
Our Mission
To uncover the secrets behind driving change in today’s rapidly evolving world. From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insights that are shaping the future of marketing.
Each episode is a treasure trove of actionable takeaways and thought-provoking insights. Get ready to rethink your approach and position your brand for success. Tune in for new episodes and discover how to lead the board agenda, unlock the true potential of marketing, and propel your organization forward.
