P2PI InStore Ignite (Path to Purchase Institute) brings CPG brands, retailers and solution providers together in Chicago, focused on elevating in-store marketing and understanding the impact of digitally influenced sales. The event is built around closing the industry’s new execution gap across conversion, visibility, connectivity and experience.
In-store is no longer a separate channel from digital. Shopper marketing, trade marketing and retail media are converging, and brands are being asked to plan across all three with shared data and a clear view of what drives sales, online and in store.
That is the work we do with CMOs and retail media leaders every day. We will be at InStore Ignite to connect, challenge thinking and talk through what it takes to turn retail complexity into growth.
Who you can meet
Jeremy Hines, Vice President, Business Development
What we can talk about
- Connecting shopper, trade and retail media into one plan
- Measuring the impact of digitally influenced sales
- Building a multi-year retail marketing plan with data you can take to the board
- Using data, media and commerce strategy to move faster in retail
