NRF 2027: Retail’s Big Show brings the retail industry to New York City each January. Overline Consulting will be there to connect, challenge thinking and talk about what’s next for retail commerce.
Retail commerce is a growth problem, not a channel problem.
Shoppers don’t see channels. They see a brand, a price and a moment to buy, whether that’s in store, on a retailer’s site, in an app or on a retail media network. But most teams are still planning, funding and measuring each of those separately.
The result is a lot of activity and not enough clarity. Retail media budgets are growing, commerce platforms are multiplying, and AI is promising to speed everything up. Yet many leaders still can’t answer the question their CFO is asking: what is actually driving sales?
That’s where we focus with retail and CPG leaders every day:
- Connecting retail media, commerce and marketing into one plan, with shared data and one view of performance
- Making smarter retailer partnerships, using data to decide where the investment is worth it
- Measuring what’s incremental, so budget follows the activity that drives real growth
- Building commerce capabilities that last, from data foundations to operating models that let teams move faster
If you’re at NRF, come and tell us how you’re handling it.
