Building Global Brands through Campaigns and Loyalty
Nick King speaks with Natalie Wills, Senior Vice President of Brand Marketing and Creative at Expedia Group, about why creativity should sit at the centre of business growth. Natalie explains how Expedia Group is bringing brand and performance together, building distinct platforms for Expedia, Hotels.com, and Vrbo, and using AI to scale creative without losing originality. The conversation explores how product and marketing can operate as one, and what it takes to build brands that drive both consideration and conversion.
Our Mission
To uncover the secrets behind driving change in today’s rapidly evolving world. From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insights that are shaping the future of marketing.
Each episode is a treasure trove of actionable takeaways and thought-provoking insights. Get ready to rethink your approach and position your brand for success. Tune in for new episodes and discover how to lead the board agenda, unlock the true potential of marketing, and propel your organization forward.
