Rebuilding the Marketing Machine is Overline’s latest strategic playbook, written by Tiffany Wilburn – our Global Marketing Strategy Practice Lead and former Nestlé marketer who has built and defended marketing strategy inside complex organisations.
The report captures the moment CMOs are in today: rising commercial expectations, expanding remit, and a renewed need for cross-functional alignment. It outlines what’s changing, why it matters now, and presents a practical system marketing leaders can use to elevate influence and drive measurable enterprise impact.
What You’ll Learn
– How to position marketing as a central commercial driver
– The Strategy Reset Framework for clearer planning and stronger alignment
– How to build defensible, board-ready strategy tied directly to growth
Download the playbook and share it with your marketing, commercial and finance teams – this is the conversation every leadership group should be having now.
