The brand-agency operating model stayed consistent throughout the 20th century. Marketing teams managed their brand and informed product development, pricing strategies, and promotion. Agencies acted on their clients’ behalf to create and place campaigns and assets designed to elicit a reaction.
That was until ‘digital’ changed everything.
Download this playbook to explore ‘The Fourth Wave of In-Housing’, its impact on the brand-agency model and the practical steps brands can take to maximize marketing outcomes through right-housing.
