Why Marketing Doesn’t Require Endless Data, Just the Right Signals. Episode featuring Paul Wright from UBER
Brilliant marketing doesn’t happen when we target devices; it happens when we engage people. In this episode, Fiona Davis is joined by Paul Wright, Director and Head of EMEA at Uber Advertising.

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To uncover the secrets behind driving change in today’s rapidly evolving world. From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insights that are shaping the future of marketing.
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