Getting Change Over the Line: Why CVE is Now Overline
Every business faces change, a line between uncertainty and opportunity. But getting over that line? That’s where brands either stall or soar.
That’s why we exist.
You may have known us as CvE. But today, we step into a new chapter that reflects the full story of who we are and what we do. We are Overline, the marketing consultancy that helps CMOs not just plan for change but actually make it happen.
Why Overline?
Marketing is full of big ideas, strategies that look great in a deck but never make it past the boardroom. That’s not us.
We don’t do theory for theory’s sake. We bridge the gap between vision and execution, working across:
✅ Marketing Strategy & Modernization – from vision to execution, strategy that moves beyond the deck and into action.
✅ Retail Marketing & Commerce – staying ahead with retail media, emerging tech, and smarter commerce solutions.
✅ Marketing Technology, Data & AI – tech that actually works, data that drives action, and insights that deliver results.
✅ Business Processes Automation (BPA) – AI, automation, and streamlined ops to help you scale faster.
This isn’t just a name change, it’s a statement of intent. We are here to take CMOs beyond the barriers that slow them down and get marketing over the line.
From Goal Setting to Goal Getting
With the pace of change in marketing, it’s easy to get stuck in endless planning cycles. But success doesn’t come from setting goals—it comes from achieving them.
We created the Growth Sophistication Model (GSM), a tool that helps businesses understand their current state, identify gaps, and build a clear, actionable path forward. Whether it’s embracing new channels, leveraging AI, or optimizing operations for scale, we make change happen.
What’s Next?
This change is about clarity. In our name, our approach, and our impact. While our identity and new capabilities have evolved, the reason we exist remains the same. We are still the team that rolls up our sleeves, gets stuck in, and delivers results you can count on.
We’re excited about this next chapter and even more excited to be your partner in turning ambition into action. If you’re facing change, let’s talk about how we can help you get over the line.
Fiona Davis
GM, Overline (formerly CVE)
